Shanna Whan is a rural woman & now a nationally recognised personality due to founding Sober in the Country Ltd. “Independent bush charity changing the dialogue around booze in the bush & ensuring our mates know it’s #OK2SAYNO.” Shanna is pioneering social impact & change around alcohol awareness in rural & remote Australia – & it’s saving lives.

Shanna uses a national rural network, an authentic voice & lived experience to go upstream to catch an entirely overlooked demographic of hard working, rural men & women. Like her, they face the enormous challenge of overcoming addiction in permanent isolation while also going in preventatively at a grassroots level to change the dialogue for the next generations.

ETCH Sparkling was founded by Jason & Andy Quin & based locally on the Mornington Peninsula.

Jason & Andy are passionate about the principles of good health & inclusion, producing adult non-alcoholic beverages for dining & social occasions. ETCH Sparkling proudly offers choice to consumers so that they feel more included in social occasions where alcohol rituals tend to dominate.

Shanna & Jason have bonded in an organic way & are working together to help others.